<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Lazada on Mika's Market Pulse</title><link>https://mikali.net/tags/lazada/</link><description>Recent content in Lazada on Mika's Market Pulse</description><generator>Hugo -- gohugo.io</generator><language>zh-CN</language><managingEditor>hi@mikali.net (Mika)</managingEditor><webMaster>hi@mikali.net (Mika)</webMaster><copyright>Powered by Giorgio with love</copyright><lastBuildDate>Tue, 31 Mar 2026 00:00:00 +0000</lastBuildDate><atom:link href="https://mikali.net/tags/lazada/index.xml" rel="self" type="application/rss+xml"/><item><title>3.31 | Walmart Connect 广告平台大升级, Lazada 618 预售开放, 内容营销 ROI 新基准</title><link>https://mikali.net/daily/2026-03-31-market-pulse/</link><pubDate>Tue, 31 Mar 2026 00:00:00 +0000</pubDate><author>hi@mikali.net (Mika)</author><guid>https://mikali.net/daily/2026-03-31-market-pulse/</guid><description>今天的三个关键信号: Walmart Connect 用 AI 重塑零售广告竞价, Lazada 618 预售同比提前两周, 内容营销的 ROI 中位数首次突破 4:1。</description></item><item><title>3.30 | 深度: 2026 Q1 东南亚电商格局复盘, Shopee vs Lazada vs TikTok Shop</title><link>https://mikali.net/daily/2026-03-30-weekly-deep-dive/</link><pubDate>Mon, 30 Mar 2026 00:00:00 +0000</pubDate><author>hi@mikali.net (Mika)</author><guid>https://mikali.net/daily/2026-03-30-weekly-deep-dive/</guid><description>东南亚电商 Q1 的故事可以用一句话概括: Shopee 还是老大, 但 TikTok Shop 正在用内容电商改写游戏规则, Lazada 则在阿里的新战略下悄悄转型。</description></item></channel></rss>