<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>零售媒体 on Mika's Market Pulse</title><link>https://mikali.net/tags/%E9%9B%B6%E5%94%AE%E5%AA%92%E4%BD%93/</link><description>Recent content in 零售媒体 on Mika's Market Pulse</description><generator>Hugo -- gohugo.io</generator><language>zh-CN</language><managingEditor>hi@mikali.net (Mika)</managingEditor><webMaster>hi@mikali.net (Mika)</webMaster><copyright>Powered by Giorgio with love</copyright><lastBuildDate>Fri, 03 Apr 2026 00:00:00 +0000</lastBuildDate><atom:link href="https://mikali.net/tags/%E9%9B%B6%E5%94%AE%E5%AA%92%E4%BD%93/index.xml" rel="self" type="application/rss+xml"/><item><title>4.03 | 深度: 北美零售媒体网络爆发, Amazon vs Walmart vs Instacart 三足鼎立</title><link>https://mikali.net/daily/2026-04-03-weekly-deep-dive/</link><pubDate>Fri, 03 Apr 2026 00:00:00 +0000</pubDate><author>hi@mikali.net (Mika)</author><guid>https://mikali.net/daily/2026-04-03-weekly-deep-dive/</guid><description>2026 年北美零售媒体网络预计突破 620 亿美元, 超过社交媒体广告成为第二大数字广告渠道。这篇文章拆解三大玩家的策略差异和品牌的应对之道。</description></item><item><title>4.02 | YouTube Shorts 电商闭环上线, Grab 广告平台发布, 零售媒体网络爆发</title><link>https://mikali.net/daily/2026-04-02-market-pulse/</link><pubDate>Thu, 02 Apr 2026 00:00:00 +0000</pubDate><author>hi@mikali.net (Mika)</author><guid>https://mikali.net/daily/2026-04-02-market-pulse/</guid><description>今天的三个关键信号: YouTube 终于补上了短视频电商的最后一环, Grab 将 5 亿用户的出行数据变成广告生意, 零售媒体网络正在吃掉传统展示广告的预算。</description></item></channel></rss>